I’m a huge fan of contemporary sculpture parks and trails. I believe they can enhance museums and heritage sites, enrich the visitor...

Why do museums and heritage sites so often misunderstand online retail? With an ever-growing number of organisations competing for a...

Let me start by saying that I know many museums already run exemplary recruitment processes—structured, thoughtful, and fair. If that’s...

With so many organisations competing for the same limited pots of funding, finding a way to gain an edge is essential. One way to do this...

Ageism within the museum sector is a subject that warrants serious discussion, yet it remains largely unaddressed. It intersects with...

How can personalising the act of giving build stronger relationships with our audiences? With so many museums and heritage organisations...

This is the second in an occasional series of case studies drawn from my professional experiences. The first can also be found on my...

What could be more straightforward than a museum shop? The formula is well established: place it by the exit, stock it with souvenirs,...

Social media has been a tremendous asset to museums and heritage sites. I remember how substantial marketing budgets used to be—and how...

We all work in partnership with other sites—it's best practice. But could formalising these relationships bring greater efficiency...

When you are part of a World Heritage Site and located alongside one of the UK's most popular National Parks, and the Matlock Bath...

We live in an age where brands permeate every aspect of our lives. Brand loyalty and values are deeply embedded in our choices—often...

Good governance is about more than just passion and commitment. I’ve had the privilege of working with many museum Boards made up of...

At Heritage Thinking Differently , we’re pouring another coffee, ordering dessert, and turning our attention to a subject that’s often...

In today’s Heritage Thinking Differently blog , I reflect on a vital yet faltering relationship: that between museums and academic...

Many municipal museums and art galleries are nestled within pleasure gardens, originally conceived as an integrated public leisure...

Do you take time to listen to or watch TED Talks? If not, you might be missing out on an opportunity for personal development. I’m a big...

Holidaying in the north of England, Wales, and Scotland has shaped my perspective on this topic. Despite the UK’s well-earned reputation...

How familiar are you with ‘Lidar’ 3D scanning in the cultural sector? Is it on your radar yet? My own experience with this technology is...

How well do you understand your target audience and catchment area? For some cultural sites, this is straightforward—particularly if they...

Many organisations operate without a formal, written strategic plan. Sound familiar? It’s understandable—we’re all busy. While most...

Will we see a bonfire of museums? How many must close before we collectively say, "No more"? And if some survive while others disappear,...

Have you ever visited a museum and been drawn in not just by the exhibits, but by the inviting café, the well-curated gift shop, or the...

Does your life have a musical soundtrack? Is every moment of drama or beauty accompanied by your personal playlist? This isn’t a new...