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The Brand Dilemma: Visitor Attraction or Alienation?
We live in an age where brands permeate every aspect of our lives. Brand loyalty and values are deeply embedded in our choices—often...
Paul Baker
3 days ago3 min read
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Strategic Moves: Why Good Governance is a Game of Chess
Good governance is about more than just passion and commitment. I’ve had the privilege of working with many museum Boards made up of...
Paul Baker
Apr 234 min read
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Is your cafe part of your audience strategy?
At Heritage Thinking Differently , we’re pouring another coffee, ordering dessert, and turning our attention to a subject that’s often...
Paul Baker
Apr 165 min read
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Reimagining the Relationship Between Museums and Academia
In today’s Heritage Thinking Differently blog , I reflect on a vital yet faltering relationship: that between museums and academic...
Paul Baker
Apr 94 min read
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